Anti-counterfeiting devices to drive holography growth despite Covid

Strong need for anti-counterfeiting devices to drive holography growth despite Covid

According to a global trade trunk, the new demand for security and authentication devices to tackle counterfeiting threats caused by the Covid crisis will strengthen the holography market in 2021.

The International Hologram Manufacturers Clan (IHMA) says authentication and track and trace systems, which utilize holographic technologies, will underpin international efforts by government and police enforcement agencies to eternalize overt and covert protection strategies in the next 12 months.

While Asia volition go along to offer holograms opportunities in 2021, the IHMA says countries beyond Due north America and Europe will also be ramping up investment in technologies to tackle counterfeiting equally Covid rages, offering additional opportunities for hologram sales beyond these regions. "Indeed, recent media reports  about the dangers of buying simulated products online indicate that the pandemic will contribute towards the push for more security devices," it said.

According to IHMA, haircare brands, cosmetics, and skincare tools, among other consumer goods, have been striking difficult, with reports of a 56% increase in counterfeit products sold online across 700 make clients in the first six months of this year. Some skincare device companies and haircare brands, for instance, have seen apocryphal sales increased by virtually 40%.

The Globe Health Arrangement (WHO) has said that a growing volume of fake medicines are on sale in developing countries, while Interpol has seen an increase in fake medical products. Seizures of simulated Covid tests and personal protective equipment (PPE) take been reported by both the US CBP and the World Customs Organization.

This situation is gear up to continue in the next 12 months, predicts the IHMA, while growth in packaging authentication devices will stay 'stiff and lucrative' on the back of forecasts that the market place for anti-counterfeit pharmaceuticals and cosmetics packaging will achieve more than US $10 billion by the finish of 2026, growing by almost 9% in the next five years despite the current situation. The overall global marketplace for anti-counterfeit packaging is projected to be worth over US$ 188 billion by 2025 .

A poll has revealed that almost 50% of hologram manufacturers and suppliers see an increment in need from customers, specifiers, and end-users for holographic devices and technologies. This indicates that hologram users will go along to be concerned about the impact of counterfeiting on eCommerce supply bondage as the pandemic continues to be felt well into the new year.

The IHMA advises brand owners and product manufacturers to tackle the threats, stepping upwardly plans for investment in authentication and verification technologies to protect brands, profits, and reputations.

IHMA chair, Dr Paul Dunn, said, "Criminals are infiltrating global supply channels, deploying scams and counterfeits to trick people during these difficult times. Furthermore, items such every bit falsified medicines and drugs pose a terrible threat and can endanger lives."

"It is articulate that in the confront of the continued impact of Covid, nosotros can legitimately say brand owners, law enforcement, government and other influencers volition go on to push demand for authentication and brand protection devices such as holograms."

He also added that holography would go along to find new applications in medical surgery, caput-up display technologies, and other smart devices, which enrich people's lives.

Paul Dunn, chair of the IHMA, sees growth for holography in 2021

"Display holograms, which can be disregarded and a minor sector within the holographic sector, possess growth potential. The growing demand for this type of advanced holography for medical imaging in the healthcare industry, for example, is encouraging and volition contribute to driving the sector'due south growth in 2021."

As advocated by the ISO12931 standard, the use of authentication solutions enables examiners to verify the authenticity of a legitimate product, differentiating information technology from imitation products coming from counterfeiting hot spots in Asia and eastern Europe. Even those that carry a 'fake' authentication feature can be distinguished from the genuine particular if that particular carries a carefully thought-out authentication solution.

The IHMA  is made upwards of more than 90 of the world's leading hologram companies. Members include the leading producers and converters of holograms for banknote security, anti-counterfeiting, brand protection, packaging, graphics, and other commercial applications effectually the world, and actively cooperate to maintain the highest professional, security, and quality standards.

Article issued on behalf of the IHMA past Mitchell Halton Watson

As you join us today from India and elsewhere, nosotros take a favour to ask. Through these times of ambiguity and challenge, the packaging manufacture in India and in most parts of the globe has been fortunate. We are now read in more than than 90 countries as our coverage widens and increases in impact. Our traffic every bit per analytics more than doubled in 2022 and many readers chose to support us financially even when ad fell to pieces.

As we come out of the pandemic in the next few months, we hope to again expand our geography and evolve our high-bear on reporting and authoritative and technical information, with some of the best correspondents in the industry. If there were e'er a fourth dimension to back up u.s., it is now. You lot can ability Packaging South asia's balanced manufacture journalism and help to sustain the states by subscribing.

Subscribe Now

brownwarvervaind.blogspot.com

Source: https://packagingsouthasia.com/application/counterfeiting/

Share this post